unlimited landline vs unlimited mobile calls

to intensify their campaign and to compete to sun's 24/7 unlimited service, globe through their subsidiary innove communications and pldt extend their land line unlimited calls.

if we can still remember, this promo started when sun's call and text unlimited started to take off last october. the 24/7 service of sun cellular formally started last year, november 01, 2004 but the trial of the unlimited service was launch month before november.

to compete, globe and pldt wanted to offer the same but on fixed-line type. a conflict emerged when paptelco [philippine association of private telephone companies] and pt&t compalined aabout the promo to ntc which the commission issued a cease and desist order. this makes pldt and globe [the two giants in mobile communications] through their respective subsidiaries filed a complain to ntc about sun's unlimited service, which they claimed engage in predatory pricing.

when the ntc, didn't acknowledge the complaint filed and letting sun to continue the service, they file again another complain, telling sun's service is way below the ntc mandated quality of service.

sun's position on the hand ask the ntc to change some of it's regulations by setting another quality of service for the unlimited calls.

for sure, ntc will not give favor to sun cellular on changing the quality of service. and that makes sun very serious in expanding their capacity in every site in the whole country, preferably in ncr.

while globe is focus on expanding coverage, sun on the hand is making both capacity and coverage expands.

in conclusion to, consumers of these three companies will be pretty much happy with this promo and service, with the pldt planning to make the telebabad promo permanent and launching it's second phase promo of smart's unlimited text and call.
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