Wednesday, May 25, 2005

sun cellular wins

this time, its not "another first from smart" or "making great things possible from globe". sun cellular is the first one to make buffet pricing innovations.

sun cellular [david] won the fight against smart and globe [the goliaths]. the ruling from ntc came out last monday evening, but it's only this morning it was release in newspapers. the ruling is advantageous to sun cellular after ntc lift up it's 2002 circular requiring wireless networks to maintain a stringent set of rules to maintain high quality network.

the ruling is not intended to favor sun cellular but rather the consumers. with this new directives from ntc, smart and globe will force to lower their prices and join the buffet pricing in sending text and voice calls.

for this, the wireless network can set their own standards for different pricing plans, as long as subscribers are informed these standards entail. but the national telecommunications commission told the companies to improve their standards in 2 years, improving it by 50 percent from the current standard.

according to solis: "these simple rules will lead consumers to know and expect more from the market players. at the same time, it will give the players enough time and room to upgrade and invest in better facilities to ensure that quality of service that their subscribers deserve.

read the following news articles:
sun cellular allowed to continue with promotional pricing from inq7.net
smart, globe lose bid to stop sun's 24/7
ntc clears sun cellular promo


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