a victory for consumers

this is the title of the editorial of manila standard today. the editorial discusses the ruling of the national telecommunications commission on the issue of sun cellular's 24/7 program.

the ntc laid fair ground rules for all, but it's the consumers that was really favored with the ntc ruling. why? because smart and globe does not have any excuse that their network might congest when offering such unlimited service to its subscribers.

this is taken from the editorial section of manila standard online:

but "innovative pricing plans" or unlimited call and text programs are different, the ntc said, and operators will be allowed to set their own minimum standards for these plans as long as two conditions are met:

1. the standards are spelled out and submitted to the ntc before the plans are offered to the public; and
2. the standards are disclosed to the public “through publication in all their advertisements and other forms of information to the public."

the disclosures should be in simple and easy-to-understand language and must be approved by the commission, the ntc said.

in ruling as it did, the ntc put an end to the unseemly travesty of two giant carriers, in the guise of protecting consumers, picking on an upstart competitor that dared to compete in terms of price.

sun cellular does ask national telecommunications commision to issue a temporary directive of grade of service and drop call rate with this kind of service [the buffet pricing]. the implications here is not that, sun cellular can't compete with the two giants smart and globe with their standard. it is to give ample time to the company to expand its network and to increase capacity.

most of subscribers who choose sun’s unlimited plan knew that there would be an exchange in quality in exchange for such lower price. but they still choose and try the service. choose wise and choose what's right for you.